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Have you ever wondered what it’s like to step into a landscape painting? That’s exactly what exploring the best European countryside feels like. This year, forget the usual hotspots and take your pick from these seven regions where the beauty of Europe unfolds in the most unexpected ways. From the rolling vineyards of Puglia to the ancient, mysterious expanses of Transylvania, each destination offers a glimpse into Europe’s soul that many travelers never get to see.
If you think the real Europe is found in its bustling cities, think again. Rural tourism in Europe is booming, and for good reason. It’s in the rural heartlands like Alentejo and Waldviertel where you can truly connect with the land. Here, you can participate in the age-old traditions of winemaking and cheese crafting, reconnect with nature’s rhythm, and delve into cultures untouched by mass tourism.
So, pack your bags and go wander through lavender fields in Provence, sail the breezy coasts of Saaremaa, and indulge in the hearty cuisines of Asturias. We’ve carefully selected each of these regions not just for their scenic beauty but also for their ability to offer a slice of European life most tourists miss. Get ready to discover a Europe that’s wilder, more authentic, and utterly unforgettable.
Alentejo, Portugal
Oh, Alentejo – a canvas painted with rolling hills, endless vineyards, and the kind of sunsets that make you want to write poetry. This region not only boasts some of Europe’s most beautiful wild beaches but also offers a tranquil escape into nature’s embrace. It’s as if someone took all the charming bits of Europe, added a sprinkle of Portuguese magic, and called it Alentejo.
Located just a jump away from Lisbon, this region spreads out like a lush, green carpet all the way to the Atlantic coastline, offering a blend of natural beauty and cultural richness that’s hard to beat.
Alentejo is about serenity, tradition, and culture, offering a tapestry of experiences that are as rich as its fertile soil. Whether you’re soaking in the pristine beauty of the coastline near Comporta, savoring the flavors of its rustic cuisine, or losing track of time in historic towns, Alentejo speaks to the wanderer and the dreamer in you.
What to see and do in Alentejo: You’re in for a treat with UNESCO-listed Évora, captivating vineyard tours, and the spellbinding coastlines of Costa Vicentina. Add Comporta to your itinerary for a fashionable escape – be sure to read my travel guide for the best things to do in Comporta. Immerse yourself in history with medieval castle tours and indulge in the rich, local cuisine that tells tales of this region’s deep cultural roots and vibrant traditions.
Where to stay in Alentejo: Secluded luxury awaits at Spatia Comporta. This countryside retreat blends seamlessly with the Mediterranean landscape, offering modern architecture alongside traditional details. Choose from double rooms or exclusive residences, all designed for relaxation. Unwind by the outdoor pool, indulge in fresh flavors at the on-site restaurant, or simply soak up the tranquility of the Alentejo region. With a 24-hour reception and a focus on free-flowing space, Spatia Comporta is your haven for a peaceful escape.
Transylvania, Romania
Transylvania is more than just a backdrop for folklore and tales of Dracula. This historic region, bordered by the Carpathian Mountains, unfolds in a panorama of rolling hills, dense forests, and medieval villages. As you explore, you’ll find a landscape alive with vibrant greens in the spring and warm golden hues in the fall, inviting you to experience its untamed beauty.
Here, history is etched into the very stones of centuries-old castles and churches, each with stories to tell. Transylvania’s culture is deeply enriched with traditions, from craftsmanship to folklore music that resonates through the valleys. Unique experiences abound – think of witnessing age-old festivals and exploring architectural gems that give you a true sense of place.
What to see and do in Transylvania: Marvel at the iconic Bran Castle, wander through the enchanting streets of Sighișoara, discover the less-trodden Apuseni Mountains for breathtaking spelunking adventures, and explore the lesser-known fortified churches in the quaint villages of Viscri and Biertan, where history is beautifully preserved. Don’t miss the vibrant Cluj-Napoca, a hub of arts and nightlife, offering a contemporary contrast to the ancient landscapes. For more cool things to do in Transylvania, be sure to check out my travel guide to this amazing region!
Where to stay in Transylvania: Nestled within the medieval walls of Sighisoara, Boutique Hotel von Graf offers beautifully appointed rooms, modern amenities, and a rooftop terrace with stunning views of the historic town, making it the perfect base for your Transylvanian adventure.
Puglia, Italy
Forget Tuscany this year! Puglia stands proudly at the heel of Italy’s boot, stretching between two sparkling seas. This is a region where ancient olive groves and vineyards meet the rugged coastlines of the Adriatic and Ionian Seas. Its landscape is a vivid mix of coastal beauty and rural charm, with sprawling farms and dry stone huts called trulli dotting the horizon.
This part of Italy is alive with history, from the iconic trulli homes in Alberobello to the Baroque splendor of Lecce’s architecture. It’s an area where centuries-old traditions still shape everyday life. Even without stepping into a museum, the storied past of this Italian gem surrounds you, making it a living gallery of architecture and tradition.
What to see and do in Puglia: Explore Puglia’s vibrant heart through its iconic trulli in Alberobello, a sight unique to the region. In 2024, don’t miss the Luminaria festival in Scorrano, where the night sky lights up with elaborate light sculptures. Dive into the pristine waters off Polignano a Mare or wander through the ancient olive groves in Ostuni. For a taste of local life, visit the bustling fish markets of Gallipoli and discover Puglia’s burgeoning craft beer scene at small breweries dotted around the Italian countryside.
Where to stay in Puglia: Stay at Airstream Petrarolo and indulge in a unique escape. Perfectly suited for couples or families, this beautifully renovated 1972 Airstream Overlander combines retro charm with modern luxury, offering a double bedroom, ensuite facilities, and a fully equipped kitchen. You can dine al fresco on the expansive wooden deck or take a dip in the pool, all while soaking up breathtaking 160-degree sea views.
Asturias, Spain
Believe it or not, Spain, our pick for the most beautiful country in Europe, boasts a region that consistently ranks as one of the best countryside destinations on the continent. Asturias in northern Spain isn’t your typical sun-drenched Spanish escape. It’s a land sculpted by the emerald embrace of the Atlantic Ocean and the jagged peaks of the Picos de Europa mountains.
Asturias is a top rural destination in Europe for a reason – it’s a place where nature reigns supreme, and history whispers in the wind. The air here carries a tang of salt from the Bay of Biscay, mingled with earthy notes from its dense forests. Every corner of this land tells a story, from dramatic cliffs that have guarded the sea for millennia to quiet villages where time seems to pause. Asturias is where the past and present beautifully coexist.
What to see and do in Asturias: Explore the vibrant city of Oviedo, a treasure trove of medieval architecture and world-class museums. Hike the Cares Route, a scenic path that winds through the heart of the Picos de Europa, or delve into the underground wonders of the Tito Bustillo Caves, adorned with prehistoric art. Foodies can’t miss sampling Asturias’ unique cuisine – think creamy Cabrales cheese, hearty stews, and, of course, countless opportunities to try the local cider, a regional obsession.
Where to stay in Asturias: Alpine Blossom home in La Focella is your perfect mountain retreat. Ideal for two guests, this one-bedroom haven offers a tranquil escape with no Wi-Fi to distract you. You’ll be surrounded by nature, with panoramic mountain views from every window and a private garden where you can enjoy the fresh valley air. Step outside and explore the nearby Navariegas Brañas, Xiblu Waterfall, or the trails of Las Ubiñas-La Mesa Natural Park.
Provence, France
Provence stretches from the southern Alps to the Mediterranean, a region defined by its stark contrasts – from snow-capped peaks to azure seas. Fields of lavender and ancient olive groves paint the hills, while historic towns like Aix-en-Provence offer a glimpse into the area’s vibrant cultural life. Aix itself, with its bustling markets and elegant avenues lined with plane trees, serves as a perfect starting point to delve into the rich layers of Provence’s past and present.
You’d be mistaken to think Provence is merely about idyllic landscapes. It’s also a place where the layers of history are as rich as the local olive oil. Wander through Aix-en-Provence, where Cézanne once painted the shifting light over Mont Sainte-Victoire, and you’ll feel a deep connection to centuries of artists inspired by these surroundings.
My personal highlight? Enjoying the slow pace of life in a café, savoring a local calisson as the Provençal sun casts long shadows, wrapping everything in a warm, amber hue.
What to see and do in Provence: This year, Provence bursts with events like the Lavender Festival in Sault and the bustling markets of Aix-en-Provence, where fresh produce and artisan crafts thrive. Explore the hidden gem of Calanques National Park for breathtaking sea views, or visit the historic Palais des Papes in Avignon. Don’t miss experiencing the vibrant Festival d’Aix, showcasing world-class opera under the starlit Provençal sky.
Where to stay in Provence: For an unforgettable stay in Provence, indulge in the luxury of Villa Saint-Ange. This exquisite boutique hotel offers impeccable service, elegant rooms, and a serene atmosphere. My personal experience at Villa Saint-Ange was one of my best ever, making it a must-stay when visiting this charming countryside region in France. Read my full Villa Saint-Ange review for an insider’s perspective on this charming retreat.
Waldviertel, Austria
Austria’s Waldviertel translates to “Forest Quarter”, and that’s exactly what it delivers. It may not be as famous as Vienna or Salzburg, but this region in the northeastern part of the country definitely holds its own when it comes to scenic beauty and cultural richness. Bordering the Czech Republic, it is a quilt of lush forests, rugged highlands, and serene rivers – a real departure from the usual Alpine scenes of Austria. Here, the air smells of pine, and the landscape holds a secretive allure that feels more Nordic than Central European.
History buffs will geek out over the 1,000-year-old ruins of Rosenburg, a sprawling castle that’s seen everything from medieval battles to Renaissance revelry. But Waldviertel’s magic lies in its unspoiled nature. Think endless hiking trails that weave through fragrant pine forests, idyllic meadows bursting with wildflowers, and the occasional glimpse of a deer or fox. It’s a place to truly disconnect, breathe in the fresh air, and reconnect with yourself.
What to see and do in Waldviertel: Be sure to visit the awe-inspiring Altenburg Abbey, renowned for its vibrant frescoes. Explore charming towns like Zwettl, a medieval gem with a 12th-century monastery, or refresh yourself with a dip in the crystal-clear waters of the Zwettl River. For a taste of local tradition, head to the village of Groß Gerungs in August for the Waldviertler Schmankerlfest, a delightful food festival celebrating the region’s culinary heritage. And, for something truly off the beaten path, try the newly opened Granite Trail, a hiking path that offers stunning views and a deep dive into the area’s geological wonders.
Where to stay in Waldviertel: Steeped in history, the 4-star Renaissancehotel Raffelsberger HOF places you right in the heart of the Wachau Valley (a UNESCO World Heritage Site). This former shipmaster’s house oozes old-world charm with its original details and antique furnishings. Imagine waking up in a room filled with fine antiques, starting your day with a scrumptious breakfast featuring the best local products, and then relaxing in a Renaissance lounge with a glass of wine.
Saaremaa, Estonia
Saaremaa is a breath of fresh air for anyone looking to uncover the serene beauty of one of the best rural areas in Europe. As Estonia’s largest island, it carries a mystic allure, with ancient stone windmills dotting the landscape and a rugged coastline that tells tales of a maritime past steeped in legend and lore. The island’s untouched natural beauty is complemented by a rich history that resonates through its medieval structures and quiet villages.
Vikings once roamed this land, leaving behind a legacy of stone fortresses like Kuressaare, a formidable silhouette against the Baltic Sea. Forget crowds and tourist traps – this place oozes off-the-beaten-path charm. Think windswept beaches pounded by the Baltic Sea, dramatic limestone cliffs guarding the coastline, and endless forests whispering secrets in the cool breeze. Forests of juniper sprawl across the island, interrupted by a sight that’ll have you feeling like you’ve stumbled onto another planet – massive craters left by a meteorite strike thousands of years ago.
What to see and do in Saaremaa: Explore the imposing Kuressaare Castle, a window into Saaremaa’s Viking past, or stand in awe at the Kaali Crater Field, a Martian-like landscape dotted with meteorite craters. For a taste of local culture, head to the Angla Windmill Hill in July for their annual Midsummer Festival, a vibrant celebration with traditional music, dancing, and maypole-raising ceremonies.
Where to stay in Saaremaa: If you’re seeking a genuine escape into Saaremaa’s natural beauty, Kuusetuka Tourism Farm is the perfect choice. Spend your days exploring the juniper forests or cycling the scenic trails, then unwind in the traditional sauna or gather around the barbecue for an evening under the stars.