Travel bags are such a hot topic right now, and rightly so. Not only are they the key to traveling smarter and more efficiently; they have even become a fashion statement. Nowadays, everyone wants a suitcase that’s both stylish and practical, and luggage brands seem more responsive than ever to their potential customers’ needs. One of them is ROAM.

Stylish suitcase
Photo via Instagram/@geronp

If you want a high-quality, well-designed piece of luggage that expresses your individuality and stands out on the airport carousel, this bespoke line of travel cases is your ticket. ROAM prides itself on being the first fully customizable luggage brand, allowing customers to design their own suitcase online (at no extra cost) and have it delivered straight to the doorstep in less than a week. The founding team includes the former CEO of Tumi as well as Tumi’s former longtime Executive VP.

There are four sizes of luggage to choose from – The Jaunt (carry-on), The Jaunt XL (wide carry-on), The Journey (medium checked bag), and The Globetrotter (large checked bag) – all of which are crafted from 100% US virgin polycarbonate and assembled to order in the USA. They roll on super-smooth ball bearing wheels and come with sturdy, telescoping handles molded to fit comfortably in your hands. The shell is supremely lightweight, yet remarkably durable, with water-resistant zippers and a TSA-approved lock adding extra protection.

ROAM’s most powerful feature, however, is its customization tool. The brand invites you to personalize your luggage down to every last detail to match your taste, personality, and traveling style.

The process is really simple and quite fun. Once you’ve selected your preferred luggage size, you can either opt for the Simple Customization, which allows you to select the primary color and one accent color, or go all creative with the Full Customization option. The latter lets you personalize your bag according to over a million possible color combinations. The palette includes luscious colors such as Pacific Blue, Arabian Purple, Coconut Cream, and Sunrise Yellow, which can be mixed and matched to create a travel bag that no one else has.

I like my luggage to have a little bit of character, so I opted for this joyful color scheme that instantly evokes that summer feeling and doesn’t look out of place whether I’m roaming the intoxicating streets of New York or the whimsical cobblestone alleys of Barcelona.

Customized luggage

If you’re feeling adventurous, you can even pick a different hue for every piece of your suitcase, from the front shell to the wheel hubcaps to the stitching. If, on the contrary, you’re feeling overwhelmed by the endless customization options, feel free to choose one of ROAM’s eye-catching designer choices, which you can purchase directly or further tweak to make it fully your own. And, regardless of which kind of customization you decide on, you can also add a monogram for free.

After you’ve designed your own individual suitcase online, ROAM will make your bag to order in their San Diego factory and ship it to you within 3-5 business days (or as quick as next business day for an expedited fee). The only limitation is that they only ship within the continental US for now.

Being a direct-to-consumer brand allows ROAM to offer top quality components at a more affordable price. Their cases retail between $450-$550 (including free shipping and returns within the continental US), which places them at 30%-40% below similar items from brands like Tumi and Rimowa.

Moreover, they offer a lifetime warranty, which covers any non-cosmetic damage that your case might incur, plus a 1000-day trial period for all orders, meaning you can send your personalized suitcase back for a full refund if you’re not happy for any reason.

Already in love with ROAM luggage? Use the code TRAVELAWAY50 and save $50 off your next order!